⌘K
Dashboard

Trend Radar / Live Seismograph

What's emerging, accelerating, and cooling — across markets, categories and sources.

Tracked Trends
1,284
+86 this week
Hot Right Now
23 ●
+9 vs last 7d
Blue Ocean trends 🌊
—
High demand, low competition
Scout Inputs
47
+12 this week
Trend Radar
Distance from center = mainstream → emerging · Bubble size = mention volume
Accelerating
Stable
Cooling
Hot Right Now
Blue Ocean Map · Demand vs. Competition
Google search volume × CPC (advertiser bidding density). Top-left = high demand + few competitors = market gap.
🌊 Blue Ocean high search volume + low CPC → market gap
🔥 Red Ocean high volume but saturated → established
🌱 Niche low volume, low competition → early signal
⚠️ Hard Market low volume, high competition → avoid
Trend Evolution · Last 90 Days
Mention volume across top 5 emerging trends
Explore / Collect

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AI suggest
Trending:
vom System aus Source-Daten synthetisiert
Synthesis Report · Auto-generated · Editable

Soft Pastel Plush is Re-shaping the Toys & Play Aisle

A coordinated rise across TikTok creators, Pinterest moodboards and Korean retail signals — driven by the "soft girl" aesthetic spilling from fashion into kids' bedrooms. Recommended action: prototype 3 plush SKUs for Lidl AW26.

AV
Anna Voss · Generated 28 Apr 2026 · Last edited just now
01 · Drivers

What's pushing the trend

🎬
"Strawberry Moon" K-drama (Netflix · Mar 2026)
Lead actress's pastel bedroom set went viral; +180% search for "soft pink room"
📱
#softgirlroom on TikTok (3.2B views)
Creator @lunarose drove plush placement; major creators now adopting
🏪
Daiso & Miniso retail signals
Both Asian retailers expanded plush categories by 40%+ in Q1 2026
🎨
Pantone "Mocha Mousse" + pastel adjacency
Color-of-the-year ecosystem is widening pastel palette acceptance
02 · Visual Cluster

The look, distilled

pale pink cream butter yellow muted lilac plush velour rounded silhouette embroidered face oversized
03 · Recommendations

Relevant for Lidl

01

Soft Pastel Plush Trio (15cm)

Bear / Bunny / Bear-cat in pale pink, butter, lilac. Target price ≤ €4.99. Window: AW26.

High confidence Est. velocity: 8.2k units / store / qtr
02

"Cuddle Cube" Stackable Plush

Geometric soft cube with embroidered face — riffs on the "miniature + soft" sub-trend.

Med confidence Test in 50 stores Q3
03

Plush Pencil Case (Crossover)

Bridges Toys → Stationery. Plays in Back-to-School window with the same aesthetic system.

High confidence Est. velocity: 12k units / qtr
04 · Risks & Watch-outs

What could go wrong

  • Aesthetic fatigue: "Soft girl" peaked twice already (2022, 2024). Watch sentiment shift weekly.
  • Asian retail lead-time: Daiso/Miniso may saturate before Lidl launch — narrows differentiation window.
  • Material cost: Velour-feel plush at <€4.99 retail is tight. Sourcing review needed.
Field

Scout Input / Capture from the field

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pastel mushroom lighting whimsical
Schema Explorer

Knowledge Graph / Connected Trend Intelligence

Every trend, item, source and tag — and how they relate. Double-click any node to expand its neighbors.

0 nodes 0 links
Data Layer

Sources / Configure & Monitor

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Active Sources
68
+4 this week
Errors · 24h
7
2 critical
Last Successful Crawl
2m ago
Pinterest · /trends/y3k
Items extracted · 24h
12,847
+18% vs avg
Source Types
6 connector types · click to inspect schema and configure extraction
Recent Crawling Runs
Last 24h · click any row for full timeline + logs
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